Whenever we hear the word CURATOR the things that come to mind are museums, paintings, sculptures and those snobby guides telling us about brush strokes, post modernism and hyperrealism. These days, however, almost anyone can be, or even, already is a curator, because of and through the web.
Online curation involves the ingestion, analysis and contextualization of web content and information of a particular nature into a format that anyone can understand. Put simply, an online curator is like an archaeologist who looks for rare relics and lost treasure and shares the perceived value (content) of these items with the public (“online audience”).
Nowadays, since 571 new websites are created every minute, tweet 175 million times each day and upload 48 hours of new video every minute, a curator will constantly have to skim through all the data.
Through different online media like Facebook, Pinterest or Tumblr, everyone is given the opportunity to be an online curator or to follow users who are, since these platforms are about repinning, reposting or reblogging content from other people (curation) as much as sharing thoughts and ideas with other people (creation).
Curation can also be done through other means like constructing a “Top 10 list of things to give this Christmas” based on other information found on the web. There are also others who follow a more scientific approach through data curation, providing precise information to industries like marketing, graphic design and even politics for their own consumption. There are also consumer curators who browse products online and categorize them based on how they see fit, like “What to pack for my trip to the Bahamas” or “Best food for a flatter stomach” , to guide specific target audiences in their purchases.
But online curation does not merely mean copy- pasting a tweet or a post or re-uploading a video.
This all requires much patience, creativity and keen editing eyes, at the same time the ability to translate one type of jargon to an entirely different crowd. This also means that to be a curator, you cannot just copy-paste information. You also need to identify the necessary information that needs to be communicated to your audience conveyed in a more understandable language.
Brands can use online curation as means to identify themselves more properly with their market’s preferences and garner a more personal relationship.
So are you an online curator? Maybe… or you’re probably on your way to becoming one (that’s probably the reason you are reading this…). To know more about online curation and business opportunities you can get from it, contact Viiworks or by calling at +63 02 846 8844 for inquiries.