Alpha Ford launches in Tunisia the new Focus from 89.990

The new Ford Focus has just been launched by Alpha Ford which, after its takeover by the Ben Jemâa Motors/Salvador Caetano consortium, brings together the expertise of two entities that are each over sixty years old.

A ceremony was held on Friday, May 26, 2022, to present the new compact but also the dealer’s novelties on the Tunisian market, in the presence of the president of Alpha Ford Marouane Ben Jemaa, its CEO Fayçal Chekir, executives of the company as well as prestigious guests.

On this occasion, Mr. Ben Jemaa explained that since the takeover, the new buyers have begun the transformation of Alpha Ford by setting up new information systems for process control and efficiency. In addition, an excellence program was launched at the beginning of the year with the sales and after-sales departments which ensures three pillars: quality service, fair and transparent prices and controlled deadlines.

We worked to implement new procedures and a new information system. And above all to start 2022, under the sign of excellence: excellence in service, excellence in quality “, he said.

And to add: New euro 6 engines will see the light of day and will make it possible to review the famous Ford Fiesta but also to attack the hybrid, and to market the Ford Puma. For clean engines, electric: Ford is not only focusing on individuals but also on professionals through commercial vehicles. For off-road enthusiasts, it will have the Ford Bronco “.

With regard to improving the quality of the fuel so that it is compatible with the Euro 6 engine, the president of Alpha Ford indicated, in response to a query from Business News, that the Chambre Syndicale des Concessionaires et des car manufacturers is working on this dossier.

We are in the process of interacting with the Stir and the Innorpi to prepare the ground for the homologation of the fuel for the euro 6 D standard instead of the current euro 4, which will ultimately make it possible to introduce engines with smaller displacements but with the same power, allowing citizens to acquire vehicles with lower and more economical taxes “, he specified.

Regarding the hybrid, he explained that the import of this type of vehicle depends on the euro 6. For the 100% electric, the dealer intends to import VP vehicles (the best known model being the Ford Mustang Mach-E, editor’s note) and VU.

Regarding the network, Marouane Ben Jemaa specified that it is developing: ” We have made an update and we are reviewing the policy for setting up in Greater Tunis, inside the country and on the coasts “.

Returning to the new Ford Focus, the compact features a new expressive design and dynamic style with new comfort seats with up to 18 adjustment options.

Ghazi Ennouni, product manager Alpha Ford, told Business News that the fourth generation of the Ford Focus was launched in the world in 2018 and the Focus, presented, adopts the Facelift of January 2022. And to clarify that compared to the version marketed in February 2021, there have been several changes especially on the front face, with a larger grille which incorporates the Ford monogram which was previously on the hood. In addition, there was a switch from standard halogen lights to full LED lights, in addition to the integration of the fog lamp in the headlight. A significant change has been made inside, with very comfortable seats patented AGR, and adjustable up to 18 positions, he noted.

With its spacious, practical and connected interior, the new Ford Focus stands out for its innovative engineering and technologies. Its 8-inch color touchscreen compatible with Apple CarPlay and Android Auto™, combined with the Sync 2.5 infotainment system, allows occupants to control audio, navigation and climate control functions as well as connected smartphones using simple voice commands.

The extended wheelbase provides additional space for rear passengers. Knee clearance is increased by more than 50 millimeters compared to the old Focus, for a total space of 81 millimeters, which is the best in its class. Shoulder room is increased by almost 60 millimeters compared to the old Focus. The impression of space is reinforced by the design of the rear doors, whose windows extend towards the C-pillar.

The six-speed automatic transmission makes driving less demanding, especially in town and in traffic jams.

The vehicle has been designed in accordance with Ford’s new C2 architecture, to improve its safety in the event of a collision, to offer greater interior space, without compromising exterior dimensions, all while ensuring improved aerodynamics and better fuel efficiency. .

The new Focus features a new exterior design with a new, taller bonnet that asserts visual presence, and the Ford “Blue Oval” badge sits in the center of the wider upper grille.

The new headlights now include the integrated fog lights which feature a distinctive light signature.

The Ford Focus features a darker taillight lens for more status styling, while the LED taillights feature a new internal design with a darker center section and a new looping light pattern.

The New Focus is offered in Tunisia with a 1.5-litre TiVCT petrol engine offering optimized power and a six-speed automatic transmission.

Ford’s new petrol engine is designed to deliver good power, ample torque and improved fuel efficiency for big rigs. The new engine developing 123 horsepower (7CV) and 150 Nm of torque. It is also equipped with an integrated exhaust manifold, allowing it to offer better driving pleasure.

The new Focus also has several selectable drive modes, allowing drivers to choose between Normal, Sport and Eco modes which can adjust the responses of the accelerator pedal, electronically assisted steering (EPAS) and transmission. automatic gears depending on the driving scenario.

To help relieve back pain sufferers on the road, the new Ford Focus offers driver and front passenger seats that can be adjusted 18 different ways for maximum support and comfort.

The new Focus is the first Ford vehicle to receive recognition from the independent testing committee AGR, a body made up of experts in various medical fields. To obtain this distinction, the seat must be able to adapt to the sitting position of the person and not the contrary.

Ford engineers developed the new Focus seat with customer experience at the heart of the design, and to meet Focus customers’ demands for lumbar support. The 18 position adjustments of the Focus seats include upright, horizontal and seat tilt, for optimal support of the back, neck and thighs. The quadruple lumbar adjustment is electronically controlled from a button located on the side of the seat.

The Ford Focus is available from 89,990 dinars with the Connected version. It is possible to have other options on order? such as the pedestrian detection and collision avoidance system, said Mr. Ennouni. The vehicle is also available in a more equipped Titanium version.

Note that during the ceremony, a Focus was dressed by the artist Seif Edahen. The vehicle will be reserved for test-drive, Business News has been told.

IN with press release

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