Entrepreneur brings gratitude to downtown Tel Aviv

An Israeli immigrant from Philadelphia – the city of brotherly love – tried to make the world a better place with his Wall of Gratitude, installed in the middle of his adopted city, Tel Aviv.

The art installation, located in the center of Habima Square, a large public space with sunken gardens and surrounded by the Habima Theater, is part of the collection of digital art that Max Marine, of Philadelphia, has planned to create and that he calls Grateful Labs.

People could come to write, draw or paint on the wall what they are grateful for, participate if they wished in the morning yoga classes, meditation sessions or evening concerts organized by Grateful Labs.

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The Tel Aviv event ended on Saturday April 9th. Two events – a guided meditation on gratitude and the announcement of the winning artists who drew on the wall – took place that day.

Marine, who until a few months ago worked in venture capital, had the idea for the Wall of Gratitude with two friends, her partners in the adventure. They received permission from the Tel Aviv Municipality to install the wall for two weeks, attracting over 1,000 people who wrote their thoughts on the surface of the wall.

“It really feels like we’ve done something, and changed the energy of the city and the planet a bit,” Marine said. “Now we have to figure out how to make it more accessible.”

The Wall of Gratitude, an art installation located in the center of Habima Square in Tel Aviv until April 9, 2022. (Courtesy Max Marine)

There is a lucrative side to this venture, as Grateful Labs hopes to support itself by creating Grateful Giraffe NFTs, a collection of digital art that it will sell on June 21, World Giraffe Day.

Non-fungible tokens (NFTs), are digital assets that represent real-world objects, such as art and music, and are bought and sold online, often with cryptocurrencies, and are becoming an increasingly most popular way to buy and sell digital artwork.

Marine, who left the venture capital world in November, studied trends in Web3 (a blockchain-based iteration of the web) and started her own cryptocurrency fund, but some of her personal experiences have left her behind. inspired to spread a little more gratitude around the world, and to use the arts to fund this idea.

With his partners, he chose the name Grateful Giraffes, looking for an alliterative word that corresponds to “grateful” and agreeing that giraffes are a universally loved animal.

They hope to install a wall of gratitude in Tel Aviv’s Rabin Square in May.

They also plan to launch an international campaign to install walls of gratitude in key locations across the United States, such as Times Square and Central Park in New York, as well as in other countries.

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