Organic growth of +67% on 1
Paris, April 20, 2022 – Invibes Advertising, an advanced technology company specializing in digital advertising, registers at 1
quarter of 2022 revenue of €5.8 million, organic growth of +67% compared to the 1
This performance for the quarter is all the more notable as it comes after revenue which had already doubled in Q1 2021, representing quarterly growth of 332% over 2 years. It once again reflects the power of the integrated model developed by Invibes Advertising, whose performance is based on:
A proprietary algorithm technology platform that brings together advertisers and publishers.
This positioning of
Connected Walled Garden
offers advertisers all the advantages of the major social media platforms in terms of simplicity, innovation and efficiency in the context of leading media. This integrated model has enabled Invibes Advertising to launch digital advertising campaigns for the world’s biggest brands on a network of leading European publishers.
The choice of technology based on proprietary algorithms provides Invibes Advertising with strategic independence and a strong capacity for innovation. Since its creation, Invibes Advertising has invested an average of 10% of its turnover in R&D each year and will continue to do so.
This constant capacity for innovation has notably enabled it to anticipate the disappearance of third-party cookies by developing its own targeting technology over the past two years (”
which relies on a private network
”, powered by data-owner partners.
Such a system is made possible thanks to Invibes Advertising’s direct partnerships with more than 1,000 publishers able to synchronize Internet users’ email hashes. This network of leading media sites enables Invibes Advertising to reach 200 million monthly unique visitors in Europe, resulting in one of the most successful email hash-based ID Networks in the industry – and offering the same benefits as those generated by the major social media platforms through user connections.
In addition, Invibes Advertising has established agreements with major brokers and data owners, such as e-commerce sites. These partnerships provide a targeting capability that was previously inconceivable, even in the era of third-party cookies. Continuously improving Big Data algorithms allow Invibes Advertising to extract relevant information from massive amounts of raw data.
These unique advantages that characterize Invibes Advertising’s offer, combined with the effectiveness of its non-intrusive advertising formats, lead more and more advertisers to entrust it with their advertising campaigns. To date, more than 500 brands have chosen to integrate Invibes Advertising solutions into their digital communication strategy.
Milestone of 200 employees reached in Europe
In order to support its strong growth and international expansion, Invibes Advertising has continued to structure its teams by recruiting the best talents across Europe.
Invibes Advertising thus reached at the end of the 1
quarter of 2022 the milestone of 200 employees working within the Group.
The sustained momentum of the digital advertising sector worldwide, combined with the attractiveness of Invibes Advertising’s offer to advertisers, should continue to drive the Group’s strong growth over the coming years, with the ambition to reach, by 2024, a turnover of 100 M€, achieved for a significant part by organic growth, but also by external growth.
H1 2022 revenue, July 20, 2022, after trading
About Invibes Advertising
Invibes Advertising is an advanced technology company specializing in digital advertising. Its innovative solutions are based on an in-feed format, integrated into media content.
Invibes is inspired by advertising on social networks, and develops its own technology to help brands communicate better with consumers. Its technology is optimized for distribution to a closed network of media groups, including: Bertelsmann, Hearst, Unify, Groupe Marie Claire, Axel Springer, and many others. Clients include major brands such as Mercedes, Samsung, Levis, and IBM.
Founded in 2011, Invibes Advertising is listed on Euronext (Ticker: ALINV – ISIN: BE0974299316). Visit www.invibes.com for more information.
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