Samsung’s market share hit its highest level in 5 years last month

Smartphone companies of all sizes are struggling to sell devices as their businesses weather what can only be described as the perfect storm – weakening demand combined with serious supply chain issues.

But a leading brand is somehow riding high in these turbulent times, as Counterpoint Research revealed in its latest report on the global smartphone market.

Samsung’s smartphone sales rose 9% year-on-year during the month of April, when the global market fell 8% year-on-year to its lowest levels since the onset of the COVID-19 pandemic. 19 in 2020. The Korean brand’s impressive performance was driven by the popularity of its Galaxy A series models in the mid-range and high-end segment. Galaxy S22 line in the high-end smartphone market.

Counterpoint Research notes that recent promotional campaigns have boosted demand for Samsung handsets in crucial markets like Latin America and India, where it overtook Xiaomi in the past month to take the top spot.

However, perhaps the most important factor in Samsung’s recent success is the brand’s low exposure to China. The world’s largest smartphone market has suffered badly in recent weeks due to local pandemic-related lockdowns. These restrictions have had an impact on both demand and production. Samsung’s small presence in China, both from a sales and manufacturing perspective, has always been seen as a weakness, but in recent weeks it has increasingly proven to be a strength.

Samsung records its highest market share since 2017

Combined, these factors helped Samsung capture 24% of the global smartphone market in April 2022. This marks Samsung’s third consecutive month of market share increases, as well as the third consecutive month of 2022 in as the world’s leading smartphone brand. .

If all that wasn’t enough, market share levels recorded last month mark a 5-year high for Samsung. The last time he asked for a bigger chunk was in April 2017, when Galaxy smartphones hit 25% of global sales.

Looking to the future, Counterpoint Research expects Samsung to maintain its position as the world’s leading smartphone brand in the second quarter of 2022. The arrival of new foldables in the summer, namely the Galaxy Z Flip 4 and Clip 4 sales throughout the third quarter of the year.

Of course, once the iPhone 14 series lands in September, Samsung’s chances of being the number one brand will be limited. Apple typically outperforms its South Korean rival in the December quarter and there’s no reason to believe that won’t be the case this year.

Apple and Xiaomi have faced steep declines in recent months

Speaking of Apple, the brand enjoyed 15% of the smartphone market in April. While still impressive, it’s a far cry from the numbers seen at the end of 2021 and marks the fourth consecutive month of declining share. Fans of the company didn’t think they were too worried. Similar declines occur every year as the latest iPhones age and next-gen models near release. Although the fact that Apple iPhone SE (2022) has not increased its market share is remarkable.

Xiaomi, on the other hand, accounts for 12% of sales. That’s pretty stable — the company has been tracking a similar level since September 2021 — but still below levels seen a year ago.

The company has struggled more than its rivals with supply chain issues, and unless it can turn things around in the coming months, it’s unlikely to come close to the performance it does. has achieved in 2021, let alone once again become the number one brand in the world.

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